Culture Isn’t a Perk—It’s the Engine of Growth
We partner with founders to build scalable, people-first systems and workplace cultures that actually work.
About
At Intentional Culture Ops, we know culture isn’t just a perk—it’s the engine that drives sustainable growth. We partner with startups and small businesses to design people operations and workplace cultures that scale with intention, helping leaders build teams that thrive today and tomorrow.
We’re more than a HR consulting firm—we’re your culture and operations partners. Think of us as your workplace’s personal hype squad: here to champion your people, strengthen your systems, and create a culture that radiates engagement, innovation, and growth.
We’ve worked in operations, finance, HR, and leadership, so we see the full picture.
Unlike other People Ops providers who focus on just one area, we build systems and strategies that fit your business, your people, and your stage of growth. Our approach is real and direct—we tell you what’s working (& what isn’t) and provide practical solutions that actually stick.
What Sets Us Apart?
“Intentional Culture Ops creates people-first HR strategies that attract top talent and drive business growth.”
Diogo Felippelli , CMO/ VP of Social Media at Fox Entertainment
MEET OUR FOUNDER: JOCELYNE NORRIS
Our founder Jocelyne brings over 15 years of experience across operations, finance, HR, and leadership.
With a passion for people and a love of strategy, Jocelyne and her partners have helped leaders build thriving cultures while keeping business goals front and center.
Together with our People Ops Partners, we provide hands-on support and strategic guidance, ensuring every client receives the right balance of systems, strategy, and culture-building.
Our Values
EMPATHY
We listen and tune in to the needs of your team, crafting supportive, inclusive cultures.
01
INTEGRITY
Transparent, ethical, and trustworthy in everything we do.
02
SUSTAINABILITY
Building cultures and systems that last, benefiting your people and the broader community.
03
CREATIVITY
Tailoring unique, innovative solutions to each client’s needs.
04
CURIOSITY
Approaching challenges with an open heart, embracing opportunities to learn and grow.
05
APPRECIATION
Recognizing and celebrating the dedication of your team and our clients alike.
06
We help founders, CEOs, and small business leaders get ahead of People Ops challenges before they escalate. When you partner with us, you get:
Why Work With Us?
Systems that actually work and can scale with your growing team
A people-first approach that balances compliance with culture
A trusted partner who has been in your shoes and knows what it takes to scale